About

SaaS Genius is a curated destination for SaaS-specific growth case studies, examples, insights, strategies, tactics, tools & resources. My goal is to save you, founders & marketing professionals, a bunch of time – so that you can focus finding product market fit πŸ’ͺ and scaling your SaaS πŸš€.

To accomplish this, I interview other founders, read through tens of articles πŸ“œ weekly, listen to all sorts of SaaS and growth-related podcasts πŸŽ™ and write info-packed emails πŸ’Œ, from me, to you – every single week! Best of all, it’s free, unbiased and super easy to sign up for. πŸ‘‡πŸ‘‡πŸ‘‡

Who the heck are you?

πŸ‘‹ Hey, I’m Gene.

Excessive emoji abuser 😻, devourer of sushi 🍣, a husband, a “dada”, conversion consultant (yikes, I need a better title) & UX designer.

My full time job involves looking at company customer flows to find revenue growth opportunities and conversion pitfalls.

I work with cool companies who pay me to make complex things simple and convert more visitors to paying customers.

Sometimes I design the new experience – be it a full website, web app interface, onboarding or whatever else is needed to move the needle.

To date, I have worked with 30+ companies (directly and indirectly via agency work).

I am intrigued with psychology of design, not just the visual stuff, but also the things that make us human.

In the past I have occupied roles of SEO manager, an affiliate marketer, a failed startup founder x2, local SEO manager, ecommerce marketing lead & designer. Back then you could also label me a “T-shaped marketer” as a fairly accurate title.

These days I am mostly fascinated with all things SaaS – especially the bootstrapped variety. You can find me hanging out often on Indie Hackers. I’m itching for another run at a startup, hopefully soon!

Here’s a bunch of things you can do if you’re bored:

So yeah.. I think that just about covers it. Sorry for overdoing emojis, it’s a recent thing for me, I’m sure I’ll grow tired of it in a few months.

Don’t forget πŸ‘‡πŸ‘‡πŸ‘‡