This served two purposes:
- Build a list of people who wanted to stay in the loop about what felt like a non-salesy resource.
- Direct traffic to main side project by linking it on the StartupCosts front page.
- Bonus: Affiliate income via tools being used by startups.
More examples of side projects started by SaaS companies to grow an audience:
- Unsplash – unless you’ve been living under a rock, this collection of stock images saved Crew.co from extinction. Crew was later acquired by Dribbble and Unsplash remains running healthy as ever.
- ReallyGoodUX – case studies for great user experience, created by Appcues (a product aimed at reducing friction and increasing signups via onboarding guidance).
- DO UI Kit by InvisionApp. This was an excellent project since it helped bring attention to the design tool (Invision) used by designers who would want to get their hands on a UI kit.
As you can see, building a side project for your main project or SaaS is a great way to build an audience.
What kind of side project can you launch to build an audience for your SaaS?